What many business owners don’t realize is how important having these fields filled in correctly can help your business show in the Google Places results.
In the description area you will want to make sure you have good keyword placement. For example, you see in mine that there are the keywords “internet marketing company”, “SEO”, “Video Marketing” and “Social Media Marketing”. These keywords are there so that when people search for these types of services in Logan Utah, my Google Places profile has a greater chance of showing up for these keyword specific searches.
It is also a common misconception that you have to choose from the available categories listed in the “Category” fields. As you can see in the last category, I have listed Search Engine Optimization, and under that you will read “You have chosen a custom category”. You will need to choose one or two of the categories Google has predetermined in the dropdown menu when you click on the category field. However, you may want to set your own custom categories if those custom categories are common search terms for your business.
You will also do well to add photos and videos to your listing, and last but not least, list your business’ website to make sure when your business is found in Google places, it will link to your company’s online presence.
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