Monthly Archives: November 2012

Fast and Easy Article for Blog Posts

This entry was posted in Internet Marketing Basics and tagged article writing blog posting internet marketing on by .

Let’s face it, these days you need to use your blog in order to drive traffic to your website.  Most clients I talk to struggle to come up with content for their blogs and articles. This for many webmasters is one of the most difficult tasks, so I have written down a few ideas to help you.

1. Write a review about one of your products or services.  Include details.

This is a great way to promote your services and products and an easy item to write about since you should know a lot about them. When you write about these products and services take the time to really explain the details. This will give you plenty of searchable content for your blog post or article which is great for SEO. This will also give your readers good content.  Make sure the details are there, but that you have the broad stroke covered and easy to find as well.

2. Create lists.

List the top 10 things you love about the industry you are in. List the top 10 things you find the most enjoyable about your company.  People love lists.

3. Write a “How to” article.

People are always looking online for a good set of instructions to help them accomplish a certain goal or task.  If your company or business has the knowledge to help people with specific tasks from cooking and cleaning to dating and sports, write it down for them.  This article could be used as an example of both a “how to” article and a “list”.

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4. Write a post or article about events that are happening in your company.

This could include social events, sales, seminars and more.  Writing about these events is a great way to spread the word about your business, what you do to help others and you may even choose to invite people to attend those events.  If for example your company is renting a theater to watch a newly released movie for your employees and you know you have extra seats, invite others to attend.  This is a great way to keep customers informed on the more social aspects and “lighter side” of your company and spread goodwill.

5. Interview Someone in Your Line of Work

Sometimes you can sit down with an individual, interview them about an area in your industry and use the insights to create an article for your blog, other times you can write down a list of questions, send them to your expert and have them fill in the answers for you.  Either way, you will end up with a great article you can use on your blog or an article you can submit to an eZine.  Of course the fastest way for an interview article is the question answer method.

6. Pay Someone Else to Write Articles For You.

One of the simplest methods for creating content for your website is to pay a company like ours to write the articles for you.  You can also find folks online who will write articles for you.

The most important thing to keep in mind is this, write articles, and post to your blog regularly too keep those visitors coming to your site and to keep them informed.

For more information about Search Engine Optimization, social media marketing or if you have any other internet marketing needs, please let us know.

 

 

PPV or PPC Which is better?

This entry was posted in Internet Marketing Basics and tagged Google Adwords PPC PPV on by .

So you want to know what works better, PPV (pay per view) or PPC (pay per click) when it comes to your ad campaigns. Truth is, it depends. I base my decision on price. Recently I have run several ad campaigns on Facebook. One for ZumbaMusic.net which Facebook suggested a bid of around 6.00 – 11.00 per click. I tested a couple of campaigns to see which one would be the most cost effective and the winner was the PPV campaign. Why? Because the number of clicks I received for the amount of money spent on the campaign was equal to a little less than $1 per click much less than the recommended about a tenth of the suggested 11.00 per click.

This same concept can be tested when using Google Adwords as well if you are running a campaign in which PPV is an option. Some Google Adwords campaigns can only be run using the PPC model.

In the above example I placed my PPV bid at .69 per thousand views. This bid is what is considered to be .69 CPM or .69 (cost per thousand) views. With this bid I was getting around 5 clicks per every $5 spent on the campaign. Once I reached around $400 likes on my Zumba Music Facebook page found here https://www.facebook.com/zumbaworkoutmusic I turned off the campaign and let the rest of the likes grow organically.

In summary, When considering how you want to pay for your campaigns, either PPV or PPM or PPC, run a few ads track the dollars spent to the clicks you’ve received, and turn off the campaigns that aren’t as efficient.